Ghost mannequin photography with AI

Ghost mannequin photography, also called invisible mannequin or hollow man photography, shows a garment as if an invisible person were wearing it. The shirt keeps its chest and shoulders, the dress keeps its waist, and you can see the inside of the back collar through the neckline, but there's no mannequin and no model in the picture.

Stores use it because it shows shape and fit better than a flat lay while keeping every product page clean and consistent. Nothing distracts from the garment: no face, no pose, no styling that changes from shot to shot.

1. The garment is dressed on a mannequin, often one with removable chest and neck pieces, and pinned so it sits well.
2. The front is photographed with the camera at chest height and even, soft light.
3. The inside of the neckline and back is photographed separately, sometimes with the garment turned inside out.
4. In editing, the mannequin is masked out and the inner shot is placed into the neckline, so the garment looks hollow.

It gives a precise result, because every part of the image is a real photo of the garment. It also takes a mannequin, a lighting setup and editing time for every product.

In Product Shoot you start from the photo you already have. Upload a flat lay or a hanger shot, skip the model step and pick the ghost mannequin style. The image model draws the garment in a worn, three-dimensional shape with an open neckline, on a clean background, in the sizes you choose.

What's different from the studio method: the AI renders the shape and the inside of the garment rather than combining two real photos. The fabric, color, print and text come from your photo, and each result is compared with it, printed text letter by letter. The inner label, seams and back are the model's interpretation, so look at them before you list the product.

• Flat lay: the garment laid flat and shot from above. Quickest to make and shows the whole piece, but not how it sits on a body. In Product Shoot it's a ready-made style.
• Ghost mannequin: the worn shape without a person. Clean and consistent across a catalog, and a good choice for kids' clothing, since Product Shoot has no child models.
• On a model: shows the look, the fit and the mood. Use a try-on or an AI model: AI fashion models and virtual try-on.

Every style is part of the same studio, along with white-background images and marketplace sizes; see AI product photography.